Development of Whitepaper
The development of Whitepaper (or “white book”) is considered to be one of the main stages of preparation and further output of the development to ICO. The white paper also includes a comprehensive analysis of the project’s capabilities, description of its potential and a general objective assessment. Based on this, investors decide on the necessity of funding.
Whitepaper in marketing
In marketing terms, the word Whitepaper is used to describe the functioning of the B2B segment. The procedure is necessary if the organization participates in exhibitions, is going to attract domestic and foreign investment or wants to strengthen its authority during international negotiations. Well-groomed Whitepaper provides a unique opportunity to fully present the novelties to the market.
White paper and its possibilities
The function of the ICO white paper is to present a new product to investors. It has several special features:
• allows to become an expert in the negotiations of the parties;
• supports the new project at all stages of its development;
• increases competitiveness;
• provides recognition.
The development of Whitepaper increases the audience interest greatly.